Last updated: November 10, 2026
The short version. ECN is owned by Exotic Motors Media LLC, which also runs ExoticMotors.com and MotorStables.com. The site is funded by advertising and its owners. Advertisers never buy coverage, paid content is always labeled, and any link to a business we own is disclosed in the same sentence.
Readers should always know who pays for ExoticCarNews.com and whether anything they read has been influenced by money. This page explains how ECN is owned and funded, how advertising works here, and how we disclose relationships.
Ownership
ECN is published by Exotic Motors Media LLC, a New Jersey company owned in equal shares by its three partners: Michael Perrone (Chief Executive Officer), Damiano Mazza (Chief Operating Officer) and John Karlsson (Chief Customer Officer). The partners also write and edit for ECN under their own bylines.
Exotic Motors Media LLC also operates other automotive businesses, including ExoticMotors.com, a marketplace for buying and selling exotic and luxury vehicles, and MotorStables.com, a marketplace for automotive real estate such as garage condos and motor clubs. When an ECN article mentions or links to one of these businesses, we say so in the same sentence (for example, “our sister marketplace”). When we cite a dealer that partners with ExoticMotors.com, we disclose that relationship in the article.
How ECN is funded
ECN is funded by advertising and by its owners. Display advertising on the site is served by Google AdSense. Google selects the ads shown, often based on the page and, where permitted, on your interests. An ad appearing next to a story is not an endorsement by ECN, and advertisers do not see or approve our stories before publication.
Brands may also buy advertising directly through our Advertise page. Direct advertising is sold separately from editorial work and never buys coverage, a favorable review or the removal of a story.
Sponsored and partner content
If a company pays for a piece of content to appear on ECN, it will be clearly labeled as Sponsored or Partner Content at the top of the page, and the sponsor will be named. Sponsored content is kept separate from ECN’s own journalism.
Affiliate links
ECN does not currently use affiliate links. If an article ever contains links that earn us a commission when you buy something, we will say so in that article before the first such link. Commissions never decide what we recommend.
Press vehicles, events and travel
Manufacturers sometimes lend vehicles to journalists or invite them to launches and events. If ECN’s coverage is based on a loaned vehicle, a paid trip or event access provided by a company, we disclose it in the article. We do not accept payment for coverage.
Images
Many images on ECN are editorial illustrations created for us and are labeled as illustrations. Manufacturer and third-party photographs are credited to their source. Our AI & Imagery Disclosure explains this in full.
Questions
For advertising enquiries, visit our Advertise page. For questions about this disclosure or a concern about a specific story, use our contact page. See also our Editorial Standards and Corrections Policy.